Professor in the Department of Strategy and General Management at ESADE Business School and former director of the Executive MBA program. He holds a combined BBA and MBA degree from ESADE (URL) and a Business Management degree from the Universitat Politècnica de Catalunya-Barcelona (UPC). He earned a Doctorate in Business Administration (DBA) from UP Comillas University (Madrid).
He served as a corporate advisor to several European management teams of Japanese multinational companies and facilitated strategic planning processes for SMEs. He has held various roles in strategic marketing at divisional and regional levels (Europe, the Middle East, and Africa) as well as commercial roles in product lines.
Regarding the workshop, his research work in Strategy and decision-making based on Discernment stands out. He teaches competitive strategy and management in various ESADE programs.